For this campaign for McDonald’s of Southern California and the Hola Mexico Film Festival, the goal was to celebrate Mexican cinema and Latin culture through a playful encounter between two iconic characters: a classic luchador and a vampire. Using McDonald’s recognizable colors alongside references to vintage film, we created a textured visual world that feels cinematic, surreal, and full of character.

This was a perfect project for combining frame-by-frame animation, textured cut-out techniques, and motion graphics. From the storyboard and character design to the final animation, we developed every element to preserve the energy and humor of the original concept. Several frames from the film were also adapted for the print campaign, allowing the visual universe to extend beyond the screen.