AXE
LILBABY
This project wasn’t just about showcasing three AXE fragrances—it was about merging the brand’s identity with the rapper’s style, sound, and culture. The challenge? Bringing it all together in three animated shorts that felt as bold and dynamic as the artist himself.
We didn’t just animate a character—we built a world around him. Bold illustrations, layered backgrounds, and dynamic textures added depth and movement to every frame. Combining traditional animation with motion graphics, we pushed 3D compositions and perspective shifts to enhance dimensionality. A seamless blend of techniques that makes the animation feel rich, immersive, and visually striking.
Directors: @Samsulan
Animation studio: Duo team
Art & animation directors: Gerardo Gonzalez, David Martinez
Creative director: @Nicholasrnick
Director (AB films): @LVFLKW
JR. Art director: @Moodyfronoklon
Executive producer: @Andrebato @Maxkurzweil
Creative producer: @Mimiverses
Creative Agency: @Mcsaatchisena
Production and Storyboard: Harry Villamil, David Martinez
Design and Illustration: Miguel Angel, Harry Villamil
Production (Animation): Julian Sanchez
Animation Director:Jenaro Gonzalez
Production Manager: Ricardo Arias, Luisa Galvis
Animation and cleanup supervisor: Sebastian Villarraga
Render And Asset Management: Cristian Diaz
Animations: Camilo Ruiz, Oscar Santamría, Gabriel chagas, Sebastian Villarraga, Carlos Fuentes, Jenaro Gonzalez, Enrique Garcia, Pilar Herrera
Animation Assistants (ink and paint): Simon Gallo, Paola Cardona, Daniela Mari, Johanna Benavides, Valentina Palacio, Nicolas Montenegro, Lady Botero, Cristian Garcia, Carlos Fuentes, Pilar Herrera
Director of Photography: @Seandahlberg
Production co (live action): @Agencymj
Producer (live action): @Molliej333
Editor: @Emnoods
Colorist (live action): @Breezus_christ
Music Supervisor: @Bigsynmusic
Sounds design and mix: Jonathan Walter, Matt Withworth, @Overcoastmusic
CREDITS
LET’S MAKE SOMETHING TOGETHER!