MADDEN 2022
EA-Sports
We pushed our creative boundaries on this one, blending 2D and 3D elements with textured overlays and bold colors to enhance the video game aesthetic. Every detail was carefully designed to make the visuals feel dynamic and immersive.
By combining motion graphics, traditional animation, and 3D techniques, we crafted an expressive and engaging world. Character design played a key role, ensuring each face had personality and impact. To add a unique touch, we introduced a pixel animation effect that reinforced the energy of the piece.
From concept to final execution, we shaped every aspect of this project, making sure every frame carried the right visual punch.
Client: EA sports
Creative Agency: 2Fresh Creative
Creative director: Phil Guthrie
Executive Producer: Scott Rothstein
AE Toolkit: Caleb Col
Editor: Zak Kinzinger
SFX, Music edit, mix: Model Citizen creative
Directors: David Martinez, Gerardo Gonzalez
Design & Illustration: Harry Villamil
Motion graphics animation and composition: Camilo Ruiz
2nd animation: Dinamita animation
Animation producer: Julian Sanchez
Animation: Sebastian Villarraga, Andres ramos, Carlos Lainez
Clean up & color: Laura Yanning, Jorge campos, Mariana Gallegos
CREDITS
LET’S MAKE SOMETHING TOGETHER!