For Smirnoff, we handled the entire animation process, from storyboard and styleframes to final execution, creating a vibrant campaign designed to capture the energy of summer. Working within a very specific brand book and color palette, our goal was to create a world that seamlessly combined 2D illustration and animation with live-action footage of Smirnoff’s bottles and cocktails, preserving the authenticity and visual impact of the product.

This project was the perfect opportunity to bring together traditional animation, motion graphics, 3D animation, and AI-assisted techniques used to craft specific visual details. We also developed the complete sound design, creating sound effects that enhanced the motion, energy, and personality of each piece. We’re incredibly excited to finally share this project with you.